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This weekend, at the iconic Venice Beach basketball courts where the energy of street basketball meets the heartbeat of Los Angeles culture – AT&T will debut AT&T Dunk District, a dynamic pop-up destination designed to bring fans closer to the game through creativity, connectivity and community
Dunk Bus: An activation-on-wheels featuring motorized hoops, NBA 2K gaming stations, and a digital postcard wall so visitors of all ages can capture their slam dunk moment and contribute to a collective fan story
ShaiT&T: A fashion-forward experience spotlighting Shai-Gilgeous Alexander and merchandise from local artists, including totes, phone cases, t-shirts, and skate decks. Limited edition tees designed by the brother of the 2025 NBA MVP, Thomasi Gilgeous-Alexander will also be available with the exclusive Shai x Masi t-shirt offered to AT&T customers.
Phone Case Customization Station: Fans can design personalized phone cases on-site – turning their devices into expressions of fandom and creativity.
Free Play Basketball Court: Open play and curated programming will welcome local students and athletes, reinforcing AT&T’s commitment to community engagement and the next generation of basketball fans.
XSET’s Hoops & Streams – Streaming stars Clix, Jesser, and Kris London will team up with NBA legends Chris Paul, Baron Davis, and Jason Terry for an XSET-produced IRL livestream experience featuring a 2v2 basketball competition at the AT&T Dunk District and an NBA 2K competition on the Dunk Bus.
Find out about more upcoming local events, Click Here for the Event Calendar.
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