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In honor of Earth Day on April 22nd, Herringbone Santa Monica partnered with our friends at Surfrider LA to get you geared up and saving our coastlines. 🌊☀️ Enter to win a reusable Klean Kanteen, bamboo utensil kit, a reusable shopping bag & a $50 gift card to Herringbone Santa Monica. Deets below! ⤵️

To enter:
1️⃣ Follow @surfriderla & @herringbonesm on Instagram
2️⃣ Like the post with the above photo on @herringbonesm
3️⃣ Comment on that post with your fav beach!

Mark your calendars for some serious 80’s action! Free Boardriders Malibu
Swag, complimentary pizza and beer, and an epic film..? Who wants to party?

Boardriders Malibu
18820 Pacific Coast Hwy
Malibu, Ca 80265
310 - 359 - 8274


The Bay Street Boards shop video premiere is finally here 4/20 🔥🏁 Come thru Saturday afternoon for the premiere party 🎈🎉 There will be food drinks and all types of fun!!!

Bay Street Boards
🌴☀️Santa Monica ☀️🌴
Surf & Skate Shop
3216 Santa Monica Blvd
310.310.2485
Mon-Fri 10a-8p Sat 10a-7p Sun 10a-5p


Peter Ruiz and his Venice Pier Project have hooked up with Heal The Bay to host a beach clean up at the Venice Pier on Sunday from 9AM till Noon. There will be snacks and refreshments. You can CLICK HERE for more info.

If you're at the Venice Pier when this is going on, head over to the clean up tent and spend at least a few minutes giving them a hand. Show Peter and his crew that the work they do trying to keep the pier clean is appreciated. And it's his birthday on Sunday, wish him a Happy Birthday. If you don't know who he is, he's the dude in the bright yellow VPP safety vest that's always smiling.



It's Wednesday, so here's some recent Wipeout photos from the local spots.                                                                                        

It's Wednesday, so here's some new Wipeout photos from the latest round of swells to hit our local spots. These were shot around Venice by Six12 Media.










      We post new sets of local wipeout photos every Wednesday (more or less).   Click: Wednesday Wipeouts to check out the previous Wipeout Wednesday photo sets.   


Conditions fall apart along Northern and Southern California through the middle of the week as strong high pressure camps off the coast. Fresh NW windswell and fun rounds of SSW swells show at many exposures but pesky NW winds will result in mostly low quality surf (albeit a few good windows around select regions). The good news: Improving conditions look likely for the upcoming weekend with more Southern Hemi swell on deck.



YOU CAN GET A FREE Z-FLEX!! Thanks to Venice Skateboarding Stuff and Z-Flex Skateboards! Follow the steps below to enter.

1. Follow Venice Skateboarding Stuff on Instagram
2. Like the post with the photo above.
3. Tag 3 friends in that post.
4. Repost on your story with a tag.
Winner will be selected at random Friday afternoon!


Captain Remy Smith is showing comedian Kevin Hart how to be a Lifeguard at the Santa Monica Pier.
"My friend Will Milner got sliced by a surfboard out at 1st point." Jim Brown describing what happened, "The woman that cut him was surfing recklessly, dropping in on people and had no surf educate. Due to her lack of ability she should of had a leash on her board but didn’t. She never even offered an apology to Will. He is healing up after getting 20 staples at the emergency room."
Will Milner's story on how he got sliced up at Malibu:

"I was enjoying a small early south swell pulse two Sundays ago at the Bu. The lineup was kind of jammed, first sign of summer… the surf was inconsequential, waist maybe chest, good but no big deal. Anyway, I had been noticing this girl burning people most of the morning… not to mention incessantly running to the nose… I had avoided her pretty much until she lost her board. This all happened really quickly… The girl once again burning a dude on a a set wave, she ran to the nose, arched her back, her board got hung up and tossed with the momentum of the breaking wave, tail first.

I attempted to roll to avoid it hitting my head, but the tail/fin slammed and snagged my whole right side… her board, the dude’s board and my board to the beach… I knew I had been basically stabbed, I could feel cold water in the wound… Swimming in I told the girl her board slammed me and it’s not good… she started crying… on the beach, more of the same.
Holding her stomach and crying. I didn’t see her get hit, but I don't know. I kind of scolded her for a minute and she yelled to me and her boyfriend sitting next to her, “Fuck that guy, I hate him” and ran away to the parking lot crying.

So I asked the boyfriend where they were from, didn’t get too much info… needing to take care of my wound, the lifeguard, Carter, super cool and nice, helped me out, I couldn’t see the gash, he looked surprised maybe shocked, , so I knew it was probably bad… he offered to call an ambulance.

Fortunately my girlfriend was with me… and drove me to the emerge(sic) care in Malibu… they wouldn’t see me because my insurance company website was down, drove to the one in Calabasas, two-hour wait. I insisted that the nurse at least check it out… she obliged and said it was bad and maybe the muscle is torn and sent us to the ER in West Hills… 20 staples.

I don’t know the protocol on this, but if I had lost my board and wounded someone, I definitely would offer to help etc.. the girl was a brat.

Maybe her ego was bruised, embarrassed? And didn’t want to admit she was wrong?"



Photos by Jim Brown .