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"It’s surfy — we’ve got a cork surfboard on the ceiling.”
“Birkenstock is all about creativity, individuality, and that’s what this neighborhood is. It’s stylish, it’s fashion, it’s surf, it’s skate, it’s lifestyle.” claims David Kahan, CEO of Birkenstock Americas, about the new store they just opened on the beloved hipster street, Abbot Kinney Boulevard.
"It’s surfy — we’ve got a cork surfboard on the ceiling.”
The store’s design is meant to evoke a beach bungalow, the they claim, complete with cork and leather accents, as well as a courtyard. In order to decorate the space, Birkenstock paid Southern California painter/surfer Andy Davis to create a large scale mural, and artist Inga Guzyte for a series of sculptures of Birkenstock styles made from recycled skateboard decks.
To further support the local area, 10% of sales from the opening week of the Birkenstock Venice store will be donated to Venice Arts , a Venice Beach non-profit focused on supporting low-income youth through photography and film education.
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