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The City of Santa Monica anounnanced the return of COAST Open Streets Festival, July 19 – a free, all-ages, car-free, pedestrian-focused culmination of Santa Monica’s World Cup activations featuring art installations, cultural programming, interactive experiences and food vendors. COAST will link key destinations along and near Ocean Avenue, including the Santa Monica Pier, Tongva Park, Palisades Park, Arizona Avenue, Third Street Promenade and the Fourth Street Metro E Line terminus.
From 2016 - 2019, Community Arts Resources (CARS) produced COAST, the City of Santa Monica's Open Streets Event, transforming the streets of Santa Monica into a giant park for a day.
For two miles COAST brought the streets of Santa Monica to life with arts and cultural programming and installations, community outreach by city departments, engaging and active workshops, as well as small business outreach.
COAST 2026 serves as the grand finale to the six week World Cup activation series. This is a massive open street takeover that transforms Santa Monica into a giant pedestrian festival. Spanning from the Promenade and LA Metro stations across to Ocean Avenue, Colorado, Arizona, and the iconic Pier, the entire city comes together for one final celebration. This is the ultimate conclusion to the tournament energy, bringing the community into the streets for an unforgettable day of music, food, and culture.
Palisades Park will transform into the Superbloom Garden, offering a breathwork meditation at 10:30 a.m.; Tea & House – featuring a live house DJ with iced tea from 11:30 a.m. to 4:30 p.m.; and a closing music and sound bowl meditation with Chinese zither accompaniment from 4:30 to 6 p.m.
The Camera Obscura Art Lab will become "Memory World,” an exhibition featuring local artists and a somatic workshop led by a city Artist in Residence at 2:30 p.m. Surrounding the Camera Obscura Art Lab will be a visual art workshop, World Cup-themed face painting and a community mural.
City departments will offer interactive booths including a Recreation and Arts Department collaboration with Santa Monica Sports Academy providing family-friendly games, an Office of Sustainability and the Environment Rediscover kids activity and a Big Blue Bus featuring live music onboard in partnership with Music in Transit.
The Third Street Promenade Entertainment Zone will be active, allowing guests 21 and older to purchase alcoholic beverages from participating establishments and enjoy them within designated Entertainment Zone boundaries.
Themed Promenade blocks include: “The Warm Up” on the 1400 block offers community yoga followed by youth soccer activities and outdoor games
The 1300 block “Grandstand” will serve as a central gathering space for soccer fans with an outdoor live stream of the event and World Cup-themed activations
On the 1200 block, “The Huddle” will offer food, beverages, and additional match-viewing opportunities at bars and restaurants, alongside live music presented by Jam in the Van.
From noon to 2 p.m., cheer on the last teams standing in the World Cup final, surrounded by fellow fans. LED screens will be located near the beer garden on Ocean Avenue and Arizona Avenue and at the Shore Hotel, as well as two on the 1300 block of Third Street Promenade.
Arizona Avenue, known as “The Tailgate,” will offer a relaxed outdoor gathering space to gather, connect, and celebrate before and after the final match. And Ocean Avenue will feature local businesses The Lobster, The Whaler, The Eden, Blue Plate Taco and the Shore Hotel.
COAST was Southern California's most pedestrian-centered open streets event, with more than 80% of participants walking the route. With over 50,000 locals and visitors in attendance each time along parts of Ocean Avenue, Colorado Avenue and Main Street.
Until the pandemic, this project was the City of Santa Monica's signature event, inviting the local community and visitors from across greater Los Angeles to experience car-free streets in Santa Monica every fall. The event included live music and performances, curated art installations, interactive workshops, food, and more! CARS produced COAST in collaboration with the City of Santa Monica's Cultural Affairs Division, the Office of Sustainability and the Environment, and Transportation Planning Division.
Find out about more upcoming local events, Click Here
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