Latest News
Showing posts with label News. Show all posts
Showing posts with label News. Show all posts

The SurfAid Cup returns to Malibu this year on September 8th with former Baywatch star and Malibu local David Chokachi as SurfAid Ambassador.

SurfAid is a tag-team surf competition open to long or short boarders who raise funds in order to compete. Each team is made up of four amateurs and one pro. The team that raises the most money gets the first pick from an impressive line-up of pros and local legends.

The event has been supported by some of surfing’s most iconic and recognizable legends including Tom Carroll, Shane Dorian, Mark “Occy” Occhilupo, Layne Beachley, Rob Machado, Owen Wright, Simon Anderson, Sally Fitzgibbons, Luke Egan, Laura Enever, Lisa Andersen, Joel Tudor, Strider Wasilewski, Nat Young and Taj Burrow.
It's looking slower this week for surf on the West Coast and in Hawaii, so you'll need to be on it to find fun surf over the next few days. The tropics are still fired up but they won't come to the rescue during the week but the extended range could be a different story. There is some Southern Hemi energy in the water and the North Pacific offers more pre-season swell.
They might not do much for swell during the week but the tropics are still very much in play. Here we see Miriam (bottom center) and the likely-to-become Norman to the east, off Mexico, with potential for more development behind these storms.
Modest Swell Blend; What About Tropics?
Surf heights for northern, central and southern California on Tuesday.

Small/modest NW windswell and S swell early week
Fresh NW windswell and WNW swell mid-late week
New S swell also mid-late week, peaks on weekend
Some tropical swell possible in early September



RIDER SHACK
13211 W Washington Blvd
Los Angeles, CA 90066
www.ridershack.com
310.821.SURF (7873)
877.57.SHACK (74225)
Modest NW/WNW Swell and South Swell Mix
Surf heights for northern, central and southern California for next few days.

Modest South swell, showing largest through SoCal
Lightest winds early, although onshore flow mostly
SPAC and tropics looking active in the longer range
WNW/NW and S Swell Mix; Winds An issue
Surf heights for northern, central and southern California on Tuesday.

NW windswell and old S swell easing out into mid week
New out of season WNW/NW swell for mid-late week
Fresh South swell also moves in, modest in size
Onshore winds an issue with S winds/eddy for SoCal

On Monday, surfing became the official sport of California; Gov. Jerry Brown signed a bill making it so.

"I am stoked that surfing is now California's official sport," declared Al Muratsuchi, state assemblyman and a dedicated surfer dude himself, after Brown put his signature to the new law Muratsuchi wrote and shepherded through the Legislature.

"No other sport represents the California Dream better than surfing — riding the waves of opportunity and living in harmony with nature," added Muratsuchi, a surfer since high school who represents the city of Torrance, a place not far from the heralded California surf break called Haggerty's. (Yes, the one mentioned in the Beach Boys' song "Surfin' USA.")

While the law acknowledges that surfing, like so much other California stuff, actually came from somewhere else — in this case Hawaii — it also makes the case that California revolutionized the art of shooting the curl and hanging 10.

The Golden State is the heart of the surfboard building industry and the place where the wetsuit was invented, state officials say, and with 1,100 miles (1,770 kilometers) of coastline, it provides a surfer's paradise that Muratsuchi estimates generates more than $6 billion in annual retail sales.

Michael Scott Moore, author of the acclaimed 2010 surfing history "Sweetness and Blood," agrees that although Hawaii is the cradle of surfing, California did play a key role in revolutionizing the sport.

"Modern surfing was born in Huntington Beach, Malibu, the South Bay, Manhattan, Redondo," Moore said, referencing many of the beachfront cities the Beach Boys call out in "Surfin USA."

"That's where new technologies in surf design got developed," continued Moore, an avid surfer himself. "We had a lot of aerospace technicians who were into surfing, and they developed new shapes for surfboards that turned the sport into something of a pop cultural phenomenon."

Basically, California builders began making boards safer, lighter, easier to stand on and easier to maneuver through the water than the ones the Hawaiians had used for centuries, Moore said. They also added a key feature, the skeg or bottom-of-the-board rudder and, yes, they invented the wetsuit.

Meanwhile, popular "Beach Party" movies of the 1960s that starred teen heartthrobs Annette Funicello and Frankie Avalon made it look to the rest of the country like one big surf party was going on nonstop in California. The Beach Boys, Dick Dale, Jan and Dean and other popular musicians of the time provided the soundtrack.

"It's part of the California mythology," University of Southern California pop culture historian Leo Braudy said. "The idea of someone becoming Californianized, and if you become Californianized then surfing is part of the deal."

Indeed, Huntington Beach now calls itself Surf City and is home to the Surfers' Hall of Fame and the International Surfing Museum. Oceanside has the California Surf Museum. In Redondo Beach, there is a bust of George Freeth, hailed as California's first surfer after he began dazzling local crowds with his wave-riding skills in 1907.

(Freeth actually learned to surf in his native Hawaii, where it's been the official sport since 1998.)

But no matter. Which state lays claims to surfing as its sport doesn't bother surfers all that much, said Moore, who has surfed all over the world.

"As long as the waves are good, we don't care," he said laughing.
ZJ Boarding House's is having their Semi-Annual Sale. Starting today save up to 50% Off select items!

ZJ Boarding House
2619 Main St. Santa Monica, CA
(310) • 392 • 5646
Store Hours:
Mon - Sat 10am - 7pm
Sun 10am - 6pm
Nice South Swell and WNW/NW Swell Mix
Surf heights from Northern California through Southern California next few days.

Good to solid South swell peaking over the weekend
Small to modest NW/WNW swell mixes in as well
Generally light morning winds, afternoon onshore flow
Fading surf heights early next week, still fun size though
More S swell and NW swell mix possible for next week

Three generations, one film and countless adventures around the world "Generations, The Movie" is Quiksilver's latest surf feature. The movie features Quiksilver's top WSL stars and freesurfers including Mikey Wright, Jeremy Flores, Jesse Mendes, Mikey February, Kael Walsh, Zeke Lau, Connor O'Leary, Kanoa Igarashi, Koa Rothman, Leonardo Fioravanti and more.

Meanwhile a legends section highlights some of the brand's longtime riders that are undisputed icons in the sport including 4 x World Champion Mark Richards and 2 x World Champion Tom Carroll among others. Rounding out the generations concept, there's a glimpse into the exciting future with Kade Matson, Marco Mignot, Sebastian Williams, Rio Waida and more in the Young Guns part.

"Quiksilver has a long history dating back to 1984 of showing the best surfers in the world riding the most impressive waves," says Quiksilver General Manager Garry Wall. The brand's first video, "Performers," marked a new chapter in surf movies as it was the first to be released direct to home video on VHS.

"The way we share content has changed, but the idea with a surf film is the same: showcase the best in the world and inspire others to get out and surf. Funny enough, some of the riders in that first film are still ripping and have waves in the legends section."

Catch the screening the film at Boardriders Malibu on August 16

Boardriders Malibu
18820 Pacific Coast Hwy
Malibu, Ca 80265
310 - 359 - 8274
Fun to Good Size S Hemi Swells; NW Windswell
Surf heights for northern through southern California mid week.

Fun size SSW swell and NW/WNW swell mix Tue-Wed
Larger SSW/S swell moves in for Fri and this weekend
Biggest for SoCal and southerly exposures late week
Surf dropping through early next week, still fun though


WET & WILD TOPANGA STYLE
Saturday, Sept 22, 2018, 7-11pm
Art Opening, Food, & Drinks

PHOTO EXHIBIT through Sept. 2
by Grant Rohloff & Chris Rohloff

SURF FILMS AFTER DARK
"Wet & Wild" and "Popsicle" by Grant Rohloff
"Aloha Spirit" a son’s tribute by Chris Rohloff
"Topanga Style" by Scott Dittrich & Pablo Capra

BOOK SIGNINGS
"Crazy for the Storm" by Norman Ollestad
"Topanga Beach Snake Pit" by Chris Rohloff & Pablo Capra
"Topanga Beach Experience" by Paul Lovas & Pablo Capra

Boardriders Malibu
18820 Pacific Coast Hwy
Malibu, Ca 80265
310 - 359 - 8274


You can get some of these books now on Amazon:

S Hemi and Tropical Swell
Surf heights for northern, central and southern California heading into weekend.

Small to fun size surf the next few days with blend of swell
Tropical swell from TS John peaks for open exposures
Better to potentially solid S hemi swell later next week


At Marc Andreini will be on hand signing copies of his book, The Gift, and talking shop on the evolution of surfing and surf craft. This is one you won’t want to miss!
Mollusk Surf Shop Silver Lake 3511 W Sunset Blvd
Los Angeles, CA 90026-9998
(323) 928-2735

Jacks Surfboards is having a Summer Sale this weekend! Stop by their Santa Monica store location to get 20-30% off Storewide, 30% off select wetsuits, and 40%-50% off our sidewalk sale.

Jack's Santa Monica
2012 Lincoln Blvd. Santa Monica, CA 90405
Store Hours: Mon-Sun: 10am-8pm

6th Annual Show Us Your Bum Photo and Video Contest

From day one SunBum has had this running challenge to see who can tag and snag the craziest or coolest or most hilarious photo using the SunBum logo, stickers or products. SunBum eventually made an actual contest out of it and this summer they’re gonna make it rain (don’t worry, not literally) harder than ever. @SunBum Instagram

The contest kicks off on Memorial Day (May 28th) and ends on Labor Day (September 3rd). Every Monday SunBum will select weekly winner(s) of their favorite #ShowUsYourBum photo and/or video posted on Instagram. All weekly winners will receive a prize pack, be featured on the @SunBum Instagram and be automatically placed in the finals.

At the end, all weekly winners will be voted on by YOU, our social media friends. That’s right, you decide who takes home all the money.

1st place $3,000 USD
2nd place $2,000 USD
3rd place $1,000 USD

So… get creative, get your friends, get the dog, get the kids and get busy. Don’t cost nothin’, just post your photos and/or videos on Instagram using #ShowUsYourBum #TrustTheBum and @SunBum .

Spread the love… and stickers (email sticker requests to stickers@trustthebum.com), SunBum
Modest Surf Now; Longer Range Promising
Surf heights for northern through southern California on Tuesday.

NW/WNW swell mix fun size for NorCal, small SoCal
Modest S Hemi swell blend also running all week
Tropics very active with swell potential late week
Solid S hemi swell lining up for later in the month

Make new ocean loving friends & link up with surf partners while giving back to our community and beaches? Join Surfrider for their quarterly volunteer training & beach cleanup this coming Saturday, August 4th, at 10 am at the Venice Breakwater. Come hear about their programs and initiatives and the many ways you can put your talent, skills, and passion into Surfrider
.

Pastries 🍩 by Huck Cafe
Fruit 🍉 by Whole Foods
Coffee ☕ by Groundwork Coffee
Alkaline Water 💦 by Aguavida Premium Water
(bring your reusables)

Event details: Sat. Aug. 4
Time: 10 AM – 1 PM
Location: Venice Breakwater. End of Windward Ave at the beach
Modest SSW Swell/NW Windswell Blend
Surf heights from Northern through Southern California for next few days.

SSW swell and NW windswell mix for rideable surf
Most size is generally found north of Pt. Conception
Winds/conditions dicey, best in the early mornings
SPAC and tropics looking more active long range


September 20 will forever be known California Surfing Day. The date has been introduced in the Golden State legislature to celebrate the California surfing lifestyle, and honor the history, culture, and future of the sport. Senate Concurrent Resolution No. 122 was proposed by California State Senator Janet Nguyen and was unanimously approved by all members of the state's upper house.

The public announcement was made by Senator Nguyen, city officials, and surf legends in the Huntington Beach Pier while pro surfers sat on their boards in flat conditions waiting to competed at 2018 US Open of Surfing.

"Since surfing was brought to California's coast in the 19th century, the sport has transcended beyond the oceans to impact our language, music, fashion, and art. Surfing is a part of the social, economic, and cultural fabric of our State."

According to the bill, California has the largest ocean economy in the United States, and the US surf industry generates annual retail sales of over $6 billion.

The Golden State's coastline, with its 1,100 miles of coastal areas and beaches, generates $1.15 trillion in economic activity annually.