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On Saturday, Former held a screening of Dane Reynold's new banger, "Premium Violence" at General Admission in Venice, letting LA's finest get a look at the fledgling brand's newest capsule, it was a simple yes. Dane and Sammie Boo came down and presented the film, Warren and the Former boys blew through everything they lugged down, and the crowd got nice and cozy as the sun set and the screen lit up.

Didn't make it on Saturday? Fear not, the pop-up will be live until October-ish. Visit General Admission and see the collection.

Photos by Victoria Moura Smith.










Fun Combo Swell All Week

LOLA wave heights off California this week - Blend of NW and S swells.

NW-WNW and South swell mix on tap all week
South swell dominant for SoCal; more NW swell for NorCal
Early mornings have the lightest winds/best conditions
Watching for possible tropical activity late week

Vintage Surfboard Swap, Sat., Sept. 16th, 6am to 2pm, Topanga State Beach, Reel Inn Restaurant parking lot. Free to attend. $25 to sell.

More info at: @thevintagesurfboard

Some pretty small waves at Tower 26 today. These photos are by Six12 Media.







There's a couple more photos, all full size and in high-resolution, in the complete Ocean Park - Saturday 9-9-2017 Gallery.

A couple tiny waves, not much else, these photos shot by Six12 Media are from the late afternoon into the evening.






There's a few more photos, all full size and in high-resolution, in the complete Venice Pier - Saturday 9-9-2017. Check them out.



Tomorrow's Surfrider Beach cleanup will now be held on the beach at BAY STREET IN SANTA MONICA, just south of the pier - be on the lookout for our blue Surfrider tent. Come enjoy the sea and sun, pick up some trash and refresh yourself with enhanced alkaline glass-bottled H2O from our new partners at Aquavida Premium Water.

On the beach from 9am - 12pm. See you there!

*Bags and gloves provided, look for the big blue @surfrider tent. 📷: @scurran_310
The WSL Wants You as Our Ambassador of Stoke and Leisure


Have you ever wanted to spend six weeks on the North Shore with a hundred of your favorite pro surfers? Now's your chance.

The World Surf League is hiring an Ambassador of Stoke and Leisure to soak up the best of Hawaii -- palm trees, deep tubes, parties, pros, beach time, açai bowls, fruity drinks, and lots and lots of coconuts -- and to share it all with the internet.



So, what is stoke, exactly?

Stoke is the excitement you'll feel when you:

1. Walk out of your current job/parents' basement knowing you'll soon be in Hawaii for six weeks
2. Drive around finding the most un-freaking-believable scenery in all of Hawaii
3. High-five John John Florence
4. Surf Hawaii for the first time...or surf anywhere for the first time
5. See the best surfers in the world getting barrelled on surfing's most legendary waves



And then, of course, what is leisure?

If you stopped reading two lines ago in search of something more fun to do...well, come back, because you'd be perfect.



What will you be doing?

You'll be the the head of a newly created department within the WSL - the department of Stoke and Leisure - to be run out of our Hawaii office, the WSL event sites, and a prime-time Airbnb where you'll be in charge of two ultra-important initiatives: Being excited about whatever is happening and chilling as much as possible.


Job Requirements:

1. True stoke. You are required to be stoked about life, surfing, palm trees, pro surfers, coral reefs, crystal clear water, not working for The Man, mind-blowing sunsets, the occasional coconut, and more. If none of those things elicit stoke in you, then you need not apply.

2. Ability to maximize use of an all-access pass at highly-attended events. If you enjoy being a fly on a really, really cool wall, you're gonna love this thing.


3. Skilled at 'gramming. We are going to load your Like cannon big time, but it is you who must light the fuse. Waterfalls. Parties. Cliff Jumps. Famous people. Hammocks. Lava. FRUITY DRINKS. Jet ski rides to places you didn't even know you wanted to go. Brace yourself for plenty of comments along the lines of "I hate you," sent from within the confines of cubicle walls.

4. Energy. You're about to do a bunch of stuff. Unbelievable stuff. You'll want to amaze your friends, family, grandkids, people you've just met, and total strangers with one knockout highlight reel of The Whole Thing. Six weeks in three minutes. We'll hook you up with lots of hi-res footage, music, and a world-class editor-guru, but the main ingredient will be your experiences. So nap on the plane, hit the ground running, and don't stop 'til December 20.



Benefits: Cash
Hawaii
Unlimited coconuts
And more...


Apply Here