Does anyone still shop at Pac Sun anymore? Well, if you do, here's the press release they sent out about their new "Landmark" store in Downtown LA:

In a first-of-its-kind retail move, PacSun announces the opening of bicoastal landmark stores in Los Angeles and New York City. Each retail space will channel the energy, history, and native talent of its locale, while working together to amplify PacSun’s core values of a lifestyle brand, curating relevant brands and style from youth culture.

“While the evolving retail environment dictates many brands to reduce the number of their physical locations, it is equally as important for PacSun to invest in new physical spaces to give our customers the experiences that they want from the brand,” says PacSun President Alfred Chang.

The recently opened LA store has 5,000 square feet of space, referencing Downtown LA’s ongoing renaissance. New York’s 8,000 square foot boutique will be located in an historic Soho storefront, slated to open on March 2.

“Soho NY and Downtown LA are epicenters of fashion and art,” says Chief Merchandising Officer Brie Olson. “We want to honor each city’s energy by bringing the best of PacSun’s design, exclusive offerings, and creative experiences straight to the source.”

Besides selling exclusive PacSun collaborations – including upcoming lines with Playboy and Fear Of God Essentials – these landmark stores will have a dedicated “White Space” for a revolving flow of pop-up shops, workshops, performances, panels, and exhibits that brands and influencers will curate on a bi-monthly basis. Interactive video screens will search and showcase PacSun’s many collections, while the Los Angeles location features a dedicated denim room with 40 different denim styles.

“Our customers are young and informed,” says Chang. “Of course, digital connection is critical for our shoppers, but above convenience, PacSun fans crave community, and they use personal style and real-life experiences to help create theirs. We will continue to invest in strategic physical spaces – as well as innovations within the digital space – to provide our customers the forum for that community. Our aim is to bring the best of PacSun and the most exciting global trends and brands together in our landmark stores and digital platforms.”

Live Salted Spirit Podcast with Seea Swimwear founder Amanda Chinchelli-Greer.

To celebrate the launch of our Surf/Swim Changing Cape, Traveler Surf Club & Coastal Outpost and Seea Swimwear are hosting a live podcast and and conversation with Seea founder and designer Amanda Chinchelli-Greer.

Stacie Vanags of the Salted Spirit Podcast will interview Amanda about her experiences as a designer, surfer and entrepreneur.

Enjoy a chance to check out the new Seea collection with a pop-up sale after the interview.



Receive a complimentary Traveler Surf Club Day Pass with purchase of any changing cape.

Tea & light refreshments provided.

Sat, March 14, 2020
1:00 PM – 3:00 PM PDT

Traveler Surf Club & Coastal Outpost
22941 Pacific Coast Hwy. Malibu, CA 90265
For more information: 424.425.8033

RSVP HERE

Malibu Sharks Surf Team member Saxon Rhodes surfed her way to a first-place finish as two groups of Sharks surfers grabbed wins in the team’s last event of the season.

Rhodes, a senior and seasoned youth surfer, won the women’s shortboard bracket in the Scholastic Surf Series meet at the Tarpits in Carpinteria on Feb. 1. She outlasted five other surfers at the top of the division, including a teammate, to lead the Malibu Black squad (surfers at the top skill level) to a 60-27 victory over Palisades. The Malibu White group also won, downing Oak Park, 43-41.

Contending in the exhibition were surf squads also from Loyola, Oaks Christian, Santa Barbara, Santa Monica and Westlake high schools. The teenage wave riders vied in shortboard, longboard and bodyboard surfing brackets on waves that were around five or six feet in height.

The event was the fifth competition since October for the teams, which are all in the surf series’ LA to Santa Barbara High School division.

Vanessa Clark, also a Malibu Black member, placed one spot behind Rhodes in the women’s shortboard, while Malibu White surfer Whitney Shanahan placed fourth and her teammate Chole Rapf finished fifth. In the coed bodyboard, Malibu Black member Gavin Cross finished second and Malibu White surfer Kai Owens finished third. Malibu Black members Evan Kassoy and Sebastian Bluhm placed fourth and fifth in the men’s shortboard, respectively, and Cross finished third in the men’s longboard. Maxine Kelly, a Malibu Black surfer, finished fifth in women’s longboard, and Nicky Chittendon, a Malibu White member, finished sixth. Malibu Surf Team members pictured, from left: Evan Kassoy, Sebastian Bluhm, Kai Owens, Max Gourson, Gavin Cross, Vanessa Clark, Whitney Shanahan, Saxon Rhodes, Chloe Rapf, Nicky Chittendon, Maxine Kelly; front row: Coach John Cross and Coach Dale Rhodes; back row: Coach Jorge Lopez-Vida. Photo courtesy: Shelley Myers

Malibu Sharks Surf Team member Saxon Rhodes surfed her way to a first-place finish as two groups of Sharks surfers grabbed wins in the team’s last event of the season.

Rhodes, a senior and seasoned youth surfer, won the women’s shortboard bracket in the Scholastic Surf Series meet at the Tarpits in Carpinteria on Feb. 1. She outlasted five other surfers at the top of the division, including a teammate, to lead the Malibu Black squad (surfers at the top skill level) to a 60-27 victory over Palisades. The Malibu White group also won, downing Oak Park, 43-41.

Contending in the exhibition were surf squads also from Loyola, Oaks Christian, Santa Barbara, Santa Monica and Westlake high schools. The teenage wave riders vied in shortboard, longboard and bodyboard surfing brackets on waves that were around five or six feet in height.

The event was the fifth competition since October for the teams, which are all in the surf series’ LA to Santa Barbara High School division.

Vanessa Clark, also a Malibu Black member, placed one spot behind Rhodes in the women’s shortboard, while Malibu White surfer Whitney Shanahan placed fourth and her teammate Chole Rapf finished fifth. In the coed bodyboard, Malibu Black member Gavin Cross finished second and Malibu White surfer Kai Owens finished third. Malibu Black members Evan Kassoy and Sebastian Bluhm placed fourth and fifth in the men’s shortboard, respectively, and Cross finished third in the men’s longboard. Maxine Kelly, a Malibu Black surfer, finished fifth in women’s longboard, and Nicky Chittendon, a Malibu White member, finished sixth.

Malibu, coached by John Cross, Dale Rhodes and Jorge Lopez-Vida, will have a few surfers competing in the state championships from April 25-27 in Oceanside.

This story was written by McKenzie Jackson and was originally publish in The Malibu Times

"West Coast Surfers Rejoice This Week", according to Surfline.

"California produces some nice surf through the middle of the week off a mix of northwest and south-southwest swells, ranging from fun-size in Southern California to fairly solid in parts of Central and Northern California. Morning winds and conditions also look favorable for most areas."

The average water temps as of February 24th.

Last weekend, @black.surfers held a Surf Meet Up down at the Huntington Beach Pier for Los Angeles and Orange County surfers to celebrate Black History month:

"It's hard to describe just how happy I am to have met and shared an awesome day surfing with these folks! Y'all were incredible, humble and passionate and this Black History Month meetup would have been nothing without y'all!

I hope this is the first of many, and I will be creating a formal LA surf chat so y'all can start meeting up more frequently!

There will be more photos to come, but here are a few hot off the press from Sheldon Botler, our amazing photographer!" - Kayiita, founder of @black.surfers

View this post on Instagram

It's hard to describe just how happy I am to have met and shared an awesome day surfing with these folks! Y'all were incredible, humble and passionate and this Black History Month meetup would have been nothing without y'all! I hope this is the first of many, and I will be creating a formal LA surf chat so y'all can start meeting up more frequently! There will be more photos to come, but here are a few hot off the press from @sheldonbotler, our amazing photographer! . . . #surf #surfer #surfing #surfers #surfingwhileblack #black #blacksurfer #blacksurfers #blackboyjoy #blackgirlmagic #shreddynegro #blackgirlssurf #huntingtonbeach #huntingtonbeachpier #socal #blackhistorymonth #bhm

A post shared by The home for black surfers (@black.surfers) on Feb 22, 2020 at 6:18pm PST

Check out @black.surfers on Instagram for more.

Two surfers. One skateboarder.

One 1994 stretch limo.

120 cans of PBR.

One long road down the east coast of the US.

9 days of fucken good times.



"Last year we bought a ’94 stretch limo and headed down the East Coat of the USA making the film ‘This Way’. As soon as the trip was done we all wanted to do it again…so we did. This time we fired up the ol' girl and headed west. With Nora Vasconcellos, Laura Enever, Jaleesa Vincent and special guests Shanae Collins and Malibu's Frankie Harrer. We drove across dusty roads from Texas to California. Skateboarding and Surfing our way through small towns, snow capped mountains and desert plains."



March 5th 2020
All Ages
Doors open at 7pm

2027 E 7th St
Downtown Los Angeles 90021

RSVP HERE

Spring is right around the corner and you know what that means. It's the annual March MUDness surf therapy event, March 22, 2020 at Surfrider Beach, Malibu with guest Senator Henry Stern and friends.

Help the Mighty Under Dogs fund the annual March MUDness Surf Therapy Event with Senator Henry Stern and friends. Join and volunteer, donate or just come and support.

Mighty Under Dogs provides surf therapy for children of all backgrounds and abilities. Nothing is better than to watch these kids light up when we get to take them surfing with us. Being a part of the magical transformation these children experience is something we cherish deeply and watching their confidence build wave after wave is priceless. Help us share the stoke and bring smiles to these brave and beautiful faces. We hope we can count on your support. And join us March 22, 2020 at Surfrider Beach, Malibu for a day of surf therapy you will never forget!

Please consider donating. All donations will go towards March MUDness event day expenses (including breakfast/lunch, awards, permits, lifeguards etc.) Any surplus will go towards future 2020 surf therapy events. We thank you!

CLICK HERE to donate.

Malibu's Frankie's Bikinis is having a Warehouse Sale tomorrow! They say it's in Venice, but it's actually in Marina Del Rey (marketing folks think adding Venice to everything makes it more hip and trendy).

Text "RSVP" to (973) 559-5140 to RSVP to the event.

By texting "RSVP", you are opting in to receive promotional text messages.