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Endless Summer License Plates

Surfing Heritage and Culture Center has been working with sponsors and agencies in Sacramento to create “The Endless Summer” special interest license plate. If approved, proceeds will help SHACC programming to share the history and culture of surfing with future generations.

The plate is licensed by Bruce Brown Films and features the iconic poster image designed by artist, John Van Hamersveld.

The State of California requires that SHACC submit a minimum of 7,500 applicants before it will approve the plate and proceed with its creation. SHACC has opened a “pre-registration” site in order to gather names to show the public’s interest. The pre-sell will commence after the sponsoring state agency files a letter of intent with the Department of Motor Vehicles and the proposed license plate is approved by the DMV and the California Highway Patrol.

“The Endless Summer”is credited with being the first “Adventure travelogue” and introduced the idea of surf travel to mainstream America. Bruce Brown proved its popularity by booking a theater in Wichita, Kansas where it sold out for two straight weeks in the dead of winter. He did a similar booking at New York’s Kips Bay theater where it ran for a year. After these two successful runs, Brown secured a distributor and the film has played millions of times since.

Help make “The Endless Summer” special interest license plate a reality! Go to SURFPLATE.COM and pre-register to show your support of the plate.

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